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Posts by Filip Kubala

  1. How developers use AI for custom software development in 2026
    • Custom Software Development
    • How THEY do IT

    How developers use AI for custom software development in 2026?

    date: 14 April 2026 by: Filip Kubala
    • Custom Software Development
    • How THEY do IT
    • AI
    • custom software development
    • software house
  2. Team augmentation vs hiring: compare the real costs - Hero image illustration
    • Business Scaling

    Team augmentation vs hiring: compare the real costs

    date: 17 March 2026 by: Filip Kubala
    • Business Scaling
    • hiring
    • software house
    • startup
    • team augmentation
  3. team augmentation - productive in days not months - hero photo
    • Case studies
    • Custom Software Development
    • How THEY do IT

    Productive in days, not months. A real team augmentation story

    date: 5 March 2026 by: Filip Kubala
    • Case studies
    • Custom Software Development
    • How THEY do IT
    • case study
    • software development
    • team augmentation
  4. THEY.dev team photo
    • Business Scaling
    • How THEY do IT

    We've outlasted in-house CTOs, developers, and sometimes clients' business models. Here's what we learned.

    date: 25 February 2026 by: Filip Kubala
    • Business Scaling
    • How THEY do IT
    • custom software
    • software development
    • startup
    • team augmentation
    • they.dev
    • App Development
    • Product & Design

    How to prepare an application brief in 15 minutes

    date: 14 October 2025 by: Filip Kubala
    • App Development
    • Product & Design
    • application
    • brief
    • software development
  5. THEY.dev new logo graphic
    • Business Scaling
    • How THEY do IT

    After 8 years of TH-EY branding, it's time for a little upgrade. Here is why.

    date: 13 October 2025 by: Filip Kubala
    • Business Scaling
    • How THEY do IT
    • case study
    • redesign
    • they.dev
  6. THEY.dev at The London Business Show
    • Business Scaling
    • How THEY do IT

    We spent £15k to exhibit at a live event - Was it worth it?

    date: 28 September 2025 by: Filip Kubala
    • Business Scaling
    • How THEY do IT
    • custom software
    • event
    • tbs
  7. How to put the feedback on the project roadmap - ui ux design
    • Product & Design

    How to get user feedback before having a product or even UX and UI design

    date: 28 October 2024 by: Filip Kubala
    • Product & Design
    • feedback
    • startup
    • UX UI designer
  8. 3 steps to gather your audience before UI and UX design
    • Product & Design

    3 steps to gather your audience before UI and UX design

    date: 22 October 2024 by: Filip Kubala
    • Product & Design
    • startup
    • UI UX designer
    • UX and UI Design
    • How THEY do IT
    • Product & Design

    How THEY.dev design applications

    date: 30 September 2024 by: Filip Kubala
    • How THEY do IT
    • Product & Design
    • Clickable prototype
    • Figma design
    • UX designer
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